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It is a video that is playing all around you, in full 360 degrees. Sometimes it is also referred to as a spherical video. You can look around freely, but you can’t move around. Depending on how you watch a 360 video, you can rotate the view with your mouse or the keyboard arrows (Youtube 360, Vimeo 360, PC monitor) or by turning your head / body / device (mobile phones, tablets, headsets).
Special 360 cameras are used to shoot 360 videos. The output from the shoot is a classic video most often in .mov or .mp4 format and with a resolution of at least 4K (3840 x 1920 px). The video quality is very important for a 360 video, because the entire video resolution has to be "stretched" on 360° around you...
Production and postproduction of 360 videos has its own specifics. For example, it is not possible for a director, a camera operator or someone else from production to stand in the camera's view - that is basically everywhere from where one can see the camera. A special preview must be used on a tablet, computer or a headset. Also, all unwanted objects in the scene must be retouched from the footage. A great deal of production tasks have to be tailored to the 360° shoot specifics.
For everything that you could use a classic video for. From advertising to documentaries or feature films. The main advantage of 360 video is that it transfers the viewer directly into the story, the viewer becomes part of a scene and often part of the story, which brings many advantages and also challenges (for example the director is losing control of where is the user looking).
Combinations with virtual tours or even interactive applications, which can add an interactive layer to the video, create interesting use cases. The 360 video engages the audience much stronger than classic videos, excites emotion and empathy. It has proven itself not only in documentary production and news, but among other also for therapeutic purposes.
As with any other production, it is hard to say. Firstly, you need to know what and how you want to shoot and then you can put together a budget. In general, the simplest production starts in the order of a few thousand EUR, and you can usually expect lower or higher tens of thousands or hundreds of thousands EUR. Often you can save a lot if the client is able to provide space for shooting and if 360 video production does not require actors or complicated 3D graphics compositions.
If you are interested in a quote, call or send us an email. We usually respond within 24 hours.
We can help you with everything around 360 video production - from preparation to filming to postproduction. Often we provide specific services for well-established production companies. Besides, we have over 4 years experience with 360 video. The work of our DOP has been selected for international festivals. We have our own camera equipment (a number of small 360 ° cameras such as Garmin VIRB, GoPro Fusion, Theta V, Samsung Gear 360 and professional cameras like Insta360 Pro), an experienced production team and, of course, licensed software.
Namely, we can help you with:
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Or wait a few years and everything will be done by AI anyways.